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The NAPSRx® is proud to announce its agreement as an Official Media Partner with PharmaForce International. PharmaForce International is the global leader in pharmaceutical sales, marketing and medical benchmarking. Pharmaceutical and biotech companies throughout the world utilize PharmaForce’s 2008 syndicated industry studies and proprietary research capabilities to better evaluate competitors, allocate marketing resources, maximize the success of product launches and communicate with all customer constituencies.

At PharmaForce 2008, you will gain strategic insight into overcoming your sales strategy challenges and ensure you walk away with usable strategies to boost the ROI of your sales force while remaining compliant in this highly competitive environment.

This workshop will take a deep dive into best practices and lessons learned in dealing with 5 main challenges. You will:

• Develop cost-effective, innovative training programs that are fun and engaging to ensure understanding of core curriculum and fundamentals
• Analyze the costs and benefits of new technologies like pod casting and simulations to ensure your delivery channel is constantly evolving
• Align the needs of learners and participants with organizational goals
• Address generation gaps and the expectations for development from generation Y
• Customize skill-based training to address customer needs

All NAPSRx® members gain a 15% discounted rate.

SPEAKER FACULTY:

Karl A Braun – Vice President, Sales, Ophthalmics and Endocrine Care
Pfizer Inc.

David Ridenour – Vice President, Western Zone Sales
Wyeth Pharmaceuticals

Clinton Lewis – President, US Operations, Animal Health Group
Pfizer Inc.

Bruce Braughton – Associate Vice President, Allergy Marketing
Sanofi-Aventis

Mike Capaldi – AVP, Sales Training & Leadership Development
Sanofi-Aventis

Liliana Gil – Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead
Johnson & Johnson

Scott Hull – Field Sales Technology Manager
Abbott

Jennifer Cerny – Senior Regional Business Manager, CDept Consumer Health Care
Boehringer Ingelheim GmbH

Ramesh Krishnan – Director, Marketing Science
Wyeth Pharmaceuticals

Carolyn Rogers – PMP, RTP & SCS Plan Manager, Sales Incentive Management
GlaxoSmithKline

ADVISORY BOARD:

Mark Gossett – VP, Marketing
J&J

Jay Schwartz – Area Vice President, Sales
GlaxoSmithKline

Mike Capaldi – Associate Vice President, Sales Training & Leadership Development
Sanofi-Aventis

Kevin Guthrie – Vice President, Commercial Operations
Solvay Pharmaceuticals, Inc.

John Copeland – Associate Director, Strategy Development
Merck & Co., Inc.

Kevin (Joe) Newbill – Associate Director/Global Sales and Marketing Performance & Learning
Merck & Co., Inc.

Fiona Bell – Director of Sales Operations, CRM Systems and Sample Accountability
Sepracor

Amber Schultz – Sales Operations Manager Rituxan
Genentech, Inc.

Frank Battaglia – Ass Dir, Strategic Targeting and Alignment
Bristol-Meyers Squibb

Click here to register for the event and receive your discount from the NAPSRx®

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