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Recent Articles in PHARMACEUTICAL REPRESENTATIVE Magazine:
Beyond the suit
Seven components of the consummate sales professional
by Marjorie Brody
Brand defender
How to protect your market share from generic erosion
by Gwen McLean
Columns:
The Doctor's World
Friendly or unfriendly?: How an implied hierarchy hurts your interactions
by Neil Berliner
The Clinical Side
Show me the evidence: The birth and spread of evidence-based medicine
by Jane Y. Chin
Frontline Leadership
The letter: When you know you've made an impact
by Joe Renda and Matt Moyer
