The NAPSRx® is proud to announce its agreement as an Official Media Partner with PharmaForce
International. PharmaForce International is the global leader in pharmaceutical sales, marketing and medical benchmarking. Pharmaceutical and
biotech companies throughout the world utilize PharmaForce's 2008 syndicated industry studies and proprietary research capabilities to better
evaluate competitors, allocate marketing resources, maximize the success of product launches and communicate with all customer constituencies.
At PharmaForce 2008, you will gain strategic insight into overcoming your sales strategy challenges
and ensure you walk away with usable strategies to boost the ROI of your sales force while remaining compliant in this highly competitive
environment.
This workshop will take a deep dive into best practices and lessons learned in dealing with 5 main
challenges. You will:
- Develop cost-effective, innovative training programs that are fun and engaging to ensure understanding of core curriculum and fundamentals
- Analyze the costs and benefits of new technologies like pod casting and simulations to ensure your delivery channel is constantly evolving
- Align the needs of learners and participants with organizational goals
- Address generation gaps and the expectations for development from generation Y
- Customize skill-based training to address customer needs
All NAPSRx® members gain a 15% discounted rate.
Speaker Faculty:
Karl A Braun – Vice President, Sales, Ophthalmics and Endocrine Care
Pfizer Inc.
David Ridenour – Vice President, Western Zone Sales
Wyeth Pharmaceuticals
Clinton Lewis – President, US Operations, Animal Health Group
Pfizer Inc.
Bruce Braughton – Associate Vice President, Allergy Marketing
Sanofi-Aventis
Mike Capaldi – AVP, Sales Training & Leadership Development
Sanofi-Aventis
Liliana Gil – Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead
Johnson & Johnson
Scott Hull – Field Sales Technology Manager
Abbott
Jennifer Cerny – Senior Regional Business Manager, CDept Consumer Health Care
Boehringer Ingelheim GmbH
Ramesh Krishnan – Director, Marketing Science
Wyeth Pharmaceuticals
Carolyn Rogers – PMP, RTP & SCS Plan Manager, Sales Incentive Management
GlaxoSmithKline
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